Sustainable Planet

NEW YORK DIARY ECO Personality Pamela Peeters writes her diary since she is 8. This Environmental Economist and international consultant invites you to be a part of her Sustainable Lifestyle. Based in New York, she travels the world, meeting the movers and the shakers who shape tomorrow today. Her tv show OUR PLANET airs since five year, her interactive book URBAN ECOLOGY just got released and her new media web-channel will be launched shortly. Let's flow...... pamelapeeters.com

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Thu Feb 21

Introducing the FishPhone

I listened to NPR radio this morning and people who are concerned with the effects of climate change to marine life were able to ask questions to some specialists. Other knowledgeable personalities detailed on the decline of certain species due to overfishing and offered some tips.

As a consumer, you have some power to exercise which is your purchase decision. At the end of the day you are the customer and can directly impact the decision making of the supply side of the market. Summarized, this means that if you don’t buy a certain product and adapt your decision making to a more sustainable alternative, the market will follow.

This trend is very noticeable in the “GOING GREEN & SUSTAINABLE” market, which today is an annual $ 226 billion market and its growing fast. Here we include green energy, alternative health care, personal development, green building, Eco tourism, and so on.

Coming back to the discussion of marine life and more specifically the conservation of it, there is a great tool that I should tell you about. It’s called the FishPhone, which is Blue Ocean’s new sustainable seafood text messaging service.

The service - delivered at your doorstep through handling some digits - FishPhone instantly puts sustainable seafood information at your fingertips.

To find out about your seafood choice, text 30644 with the message FISH and the name of the fish in question. Fishphone will text you back with their assessment and better alternatives to fish with significant environmental concerns.

Developed by Blue Ocean’s Seafood Program Manager Nick Hall and Seafood Research Associate Dane Klinger, FishPhone instantly puts sustainable seafood information at your fingertips.

Phil Lempert, TODAY Food Editor on MSNBC.com said about the FishPhone: “Having this information in the palm of our hands while we shop or visit our local restaurants is the start of something big! We consumers have many questions, especially as the USDA and FDA seem so overworked, under-funded and ineffectual when it comes to food safety issues; using our handheld devices to connect to the most up to date info in real time makes us the “commanders” of our food shopping experience.”

I’ll be sure to retrieve a wonderful interview I had with Philip Cousteau, son of Jacques Cousteau on the preservation of our Ocean and will offer it to the readers of Sustainable Styles for its Spring issue.