Belgian chic meets ethical and eco fashion as environmental economist and sustainability expert Pamela Peeters presents her third tv show: “Earth-A-Wear!”
FOR IMMEDIATE RELEASE
“The fashion industry is perfectly positioned to not just dress your wardrobe but also your consciousness and well-being,” says Award Winning Pamela Peeters “and this new television series mixes it all, from presenting twelve fasion designers, introducing exquisite sustainability mentors, to treating its viewers to a one hour fashion challenge.
The concept developer, writer and producer Pamela Peeters - also known for producing and hosting the Sustainable Planet film festival for the past five years – follows, according to Marisa Belger from MSNBC, “a philosophy that’s accessible to everyone from the hardcore planet protector to the person who has recently begun thinking about the environment.” Pamela is convinced that “Earth–A-Wear” will showcase what sustainable fashion looks like, what is really eco and socially responsible and aims at raising awareness in both your wardrobe and your purchase list. The visually striking, entertaining and educational picture presented through this new format is the one where the consumer not only looks good but also feels good, because he/she is wearing fashion that has a smaller impact on the environment and is at the same time ethical, because all the people involved in the Life Cycle Analysis (LCA) of the product receive a fair wage.”
- CURRENT TV AND MORE -
The pilot of “Earth-A-Wear“ was filmed and produced mid August with a group of six talented people and a 60 second sizzle was cut for Current Tv (Al Gore’s tv station) as to enter a Samsung Tablet competition. The 90 million viewers to this tv station have the opportunity to discover this sizzle since last week. Two other nationwide tv stations – who embrace green lifestyle transitions and mentoring as their cornerstones – are approached for distribution as well. The “Earth-A-Wear” preview will also be shown during Climate Change Week and an event, re-enacting the 12 challenges as a live performance, is expected to hit town in November. At that time, the 2012 “Earth-A-Wear” calendar will be released.
- BACKGROUND INFORMATION –
Pamela Peeters, an environmental economist specialized in sustainable development, produced and hosted over 200 episodes of her TV show “our planet”, created various short films and radio segments.
Pamela also consults companies with their sustainability strategies and lectures internationally. Her latest two creations are a magazine called Sustainable Styles and a book called URBAN ECOLOGY
(More on Pamela Peeters : www.pamelapeeters.com and www.myurbanecology.com)
- TALENT ON SET –
Fashion designer Meiling Chen: New York City-based Meiling Chen premiered her sustainable collection “Fearless Dreamer” in 2008. She follows waste-free processes, mixes her own plant-based and low-impact dyes and works with carefully procured organic cotton, hemp, hemp silk blends, and organic wool. She says, “I am constantly adding new pieces to my collection and I aim to create “seasonless” clothes. I also do not follow common trends.” Her designs have been shown with “House of Organic” during New York Fashion Week and at the GreenShows. www.meilingchen.com
Earth-A-Wear expert Starre Vartan: An environmental journalist and problogger, Starre Vartan has written for Audubon and E/The Environmental magazines and is a contributor-at-large for Martha Stewart’s Whole Living magazine. Online, Starre is the well-known publisher of Eco-Chick.com and its sister site, Eco Chick Escapes and contributes to the Huffington Post, Ecosalon, and Inhabitat. A stylist and ecofashionista, she authored “The Eco Chick Guide to Life” (St. Martin’s) and is a noted sustainable stylist. www.eco-chick.com
Earth-A-Wear expert Rachel Miller : Rachel Miller’s artwork focuses on environmental patterns. She teaches and lectures at various institutions, including coursework in Sustainable Design in the Fashion Department at Pratt Institute, NY; Sustainable Design Entrepreneurs program at FIT in New York, and the Fiber Department at University of the Arts in Philadelphia. She has also worked in India, where she has done extensive research in material studies and sustainability, in addition to teaching to university students. www.rachel-miller.com
Camera man Sergei Krasikov: is a Brooklyn based hands-on cinematographer and producer with strong emphasis on the documentary/non-fiction work. His work appeared on MSN, ABC, CNN, CBS, FOX, NY1 and other channels. During the last seven years he has focused on political and social documentaries, art and independent films, theater/dance performances, corporate/music videos, PSAs, etc. 100+ festivals, 20+ major wins including Slamdance, Chicago International, San Francisco among others. www.kinoserge.com
Calendar Photographer Carey Kirkella: Carey Kirkella is a fine art and commercial photographer living in Brooklyn, New York. She earned a BFA in Media Arts from Pratt Institute in 1999 and has exhibited her work nationally and internationally. Most recently, her images have been recognized by Photo District News magazine as part of their 2011 annual awards issue. Some of her commercial clients include Getty Images Global Assignments, Pfizer, and Charles Schwab. www.careykirkella.com
